Material Girl

Created by the original Material Girl, Madonna and her daughter Lola. The Material Girl is spontaneous and fearless. She is a trendsetter who invents her own styles and is never afraid to make a bold, creative statement. She is inspired by her eclectic taste in music, dance, and celebrities. Every girl wants to be in her Material World!

In 2010 Material Girl was launched with a campaign that featured actress and singer Taylor Momsen and in 2011 Kelly Osbourne, singer, TV personality and daughter of legendary musician Ozzy Osbourne. The Material Girl line includes apparel, shoes, handbags, accessories, body and intimate apparel.

Brand Positioning:
Juniors, ages 16-24
Material Girl embodies the Now Generation

• Exclusively at Macy's in the U.S. and The Bay in Canada

• First brand launched from the MG Icon, JV partnership with Madonna, Guy Oseary and Iconix Brand Group

For updates & more information on Material Girl, please visit us at www.materialgirlcollection.com.