iconix brand group, inc.

Founded in 1972, Op was the first company to successfully translate the surfing lifestyle into a comprehensive fashion idea by focusing on the west coast youth scene- fusing sports, music, art, and fashion with beach culture.

Each year since Op relaunched in 2009, the ad campaign has featured a star-studded group of the most current young celebrity talent in T.V., music, movies and more!

Some of the Op crews have included: Cory Monteith, Jessica Szohr, Dianna Agron, Trevor Donovan, Alex Meraz, Cassie, Rob Kardashian, Kat Graham, Mark Salling, Chord Overstreet and Aly Michalka.

Brand Positioning:
Young Men to Juniors, ages 12-24
Kids, ages 7-13
Authentic, year-round California lifestyle

Exclusive retail license with Walmart
Product categories include apparel, swimwear, hardgoods, accessories and fragrance

For updates & more information on OP, please visit us at www.op.com.



	OP Founded in 1972, Op was the first company to successfully translate the surfing lifestyle into a comprehensive fashion idea by focusing on the west coast youth scene- fusing sports, music, art, and fashion with beach culture. Each year since Op relaunched in 2009, the ad campaign has featured a star-studded group of the most current young celebrity talent in T.V., music, movies and more! Some of the Op crews have included: Cory Monteith, Jessica Szohr, Dianna Agron, Trevor Donovan, Alex Meraz, Cassie, Rob Kardashian, Kat Graham, Mark Salling, Chord Overstreet and Aly Michalka. Brand Positioning: Young Men to Juniors, ages 12-24 Kids, ages 7-13 Authentic, year-round California lifestyle Exclusive retail license with Walmart Product categories include apparel, swimwear, hardgoods, accessories and fragrance For updates & more information on OP, please visit us at www.op.com.
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