Royal Velvet

About the Brand

For over 60 years, Royal Velvet has been celebrating home fashions, offering sophisticated designs that foster creativity and welcomes you home. Royal Velvet is a premium home brand that inspires self-expression, delivering quality and comfort that people know, trust and love.

Royal Velvet is the authority on color, providing a variety of choices for personal expression through fashion and basic bedding, sheets, blankets, window coverings, bath, towels and rugs. With Royal Velvet, Details Make the Difference.

Brand Positioning:
Women of all ages, with a focus on brides
Women looking for design authority and creative interpretations

  • Exclusive license with JCPenney
  • Available in Canada, Greece, Mexico, and Middle East

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